C'est votre meilleur geste de la journée!

Here in Africa we reuse everything at least once, and frequently hundreds of times. One of those things that we reuse is plastic water bottles. When I arrived I inherited 4 of them. I think 2 where actually brand new. The others were already on their second or third life.
On these bottles, which are French, is the phrase I posted as the title. It means "It's the best thing you do all day." The paragraph talks about how drinking their wonderful water does marvels for your body and that of your child if you happen to be pregnant.
Every time I see that line I am so happy that it isn't true. I am so glad that I do something more useful with my life than consume a product that is good for me, or that required fewer trees to get cut down in a rain forest somewhere, or whatever other gimmick they come up with. Those things are good, but if that is the sum total of life- being a better consumer- then life is pretty meaningless. You would honestly do better to just stop consuming altogether. Live in a forest and eat grubs or something.
So my thoughts are these: Consume intelligently but don't stress out about it and don't waste your time getting indoctrinated by advertising. Use that time to do something with your day that actually MEANS something.